A straightforward vision and continued innovation is how we have
established ourselves as pioneers of privacy first audience activation
Smartpipe was launched in 2014 to accomplish one mission; safely enable businesses to improve their customers' experience whilst always putting privacy as priority.
Our platform was built by renowned telco industry experts who know that customer protection must always come first.
That is why we purpose built a technology that delivers privacy-safe passage for first party data intelligence across the advertising ecosystem. One that gives telco operators new business opportunities and advertisers precise deterministic audiences, whilst protecting personal data and adhering to stringent privacy regulations across the globe.
Now established as a data intelligence privacy leader, Smartpipe counts some of the most eminent telcos, brands and ad-tech partners amongst our partner and client base.
Our team compromises of industry experts in mobile technology, mobile media, multi-channel marketing, data analytics and high growth tech disruptors.
Chief Executive Officer
Jonno has over 2 decades experience in the data and multi-channel marketing sectors, most recently at Experian where he held the post as Managing Director EDQ to drive the data quality business globally.
Chief Product Officer and Co-Founder
Tanya co-founded Smartpipe back in 2014 after 5 years leading mobile data in Telefonica. Tanya previously held roles at Discovery Communication and BSkyB, and is a seasoned speaker who sat on the inaugural board of the MMA.
Chief Financial Officer
Tom leads Smartpipe’s Finance and HR divisions. A skillful strategist, Tom's previous experience was obtained in highly disruptive consumer technology businesses such as Asos.com, BAT and EDF Energy Renewables.
Chief Technology Officer
Mark is responsible for Smartpipe’s tech infrastructure and cloud services. Mark is heavily involved in simplifying tech advancement and user experience, having worked at high-tech businesses such as IBM, EE and Fujitsu.
Director of Operations
Alex leads Smartpipe’s program and account management, standards and privacy compliance. Alex has worked across a number of high-growth start-ups as well as global organisations including West Unified Communications, Magnetic North and Davivienda.
Director of Marketing
Jules is responsible for Smartpipe's brand, communications and PR. She has spent her 15-year career in the tech industry across media agencies (WPP), mobile operators (EE and Telefonica), SaaS businesses (Eagle Eye) and most recently location technology company Groundtruth.