A straightforward vision and continued innovation is how we have
established ourselves as pioneers of privacy first audience activation

office workers

Our platform was built by renowned telco industry experts who know that customer protection must always come first.

That is why we purpose built a technology that delivers privacy-safe passage for first party data intelligence across the advertising ecosystem. One that gives telco operators new business opportunities and advertisers precise deterministic audiences, whilst protecting personal data and adhering to stringent privacy regulations across the globe.

Now established as a data intelligence privacy leader, Smartpipe counts some of the most eminent telcos, brands and ad-tech partners amongst our partner and client base.

Our Team

Our team compromises of industry experts in mobile technology, mobile media, multi-channel marketing, data analytics and high growth tech disruptors.


Jonathan Hulford-Funnell

Chief Executive Officer

Jonno has over 2 decades experience in the data and multi-channel marketing sectors, most recently at Experian where he held the post as Managing Director EDQ to drive the data quality business globally.


Tanya Field

Chief Product Officer and Co-Founder

Tanya co-founded Smartpipe back in 2014 after 5 years leading mobile data in Telefonica. Tanya previously held roles at Discovery Communication and BSkyB, and is a seasoned speaker who sat on the inaugural board of the MMA.


Tom Wills

Chief Financial Officer

Tom leads Smartpipe’s Finance and HR divisions. A skillful strategist, Tom's previous experience was obtained in highly disruptive consumer technology businesses such as Asos.com, BAT and EDF Energy Renewables.


Mark Stewart

Chief Technology Officer

Mark is responsible for Smartpipe’s tech infrastructure and cloud services. Mark is heavily involved in simplifying tech advancement and user experience, having worked at high-tech businesses such as IBM, EE and Fujitsu.


Alexander Duque

Director of Operations

Alex leads Smartpipe’s program and account management, standards and privacy compliance. Alex has worked across a number of high-growth start-ups as well as global organisations including West Unified Communications, Magnetic North and Davivienda.


Julie McGinlay

Director of Marketing

Jules is responsible for Smartpipe's brand, communications and PR. She has spent her 15-year career in the tech industry across media agencies (WPP), mobile operators (EE and Telefonica), SaaS businesses (Eagle Eye) and most recently location technology company Groundtruth.

If you would like more information about what Smartpipe can do for your business, then get in touch here.

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