Welcome to the age of advertising
that puts consumers firmly in control
Smartpipe’s revolutionary technology takes the guesswork out of advertising. Our platform gives access to the highest-grade quality data – first party, single source, verified, deterministic – without ever moving it beyond the data controller's firewall.
This means brands can reach, engage and optimise campaign experience to their precise target audience and achieve exceptional performance without personal data ever being compromised.
Technology that is grounded in reality
Smartpipe works with first party data partners who operate the most stringent authentication filters to ensure that audiences are solely built based on data intelligence that is real.
Not assumptive, not probabilistic… but data that is deterministic and real.
This means advertisers can be confident that we only deliver brand experiences directly to their specific target audience, providing the best opportunity to deliver advertising that resonates.
Our advertising promise to you
Data stays, intelligence moves
Our technology transforms first-party deterministic data into precise audience intelligence, informing accurate advertising placements safely across the advertising and programmatic ecosystems, without ever compromising personal information.
We treat privacy as priority
We create audience segments for campaign requests behind the firewall, thereby negating the need to use a data management platform and protecting data from daisy chain exportation through multiple DMPs
Keeping data behind the firewall means consumers always have one access point to stay in control of their data - any revisions to consent can be acted upon immediately
This means advertisers can engage their target audience whilst ensuring they adhere to regulations and protect their brand reputation
Success Story: Niffler, Turkey
Games development studio, Niffler launched their new game ‘Cubiti Parti’ to the Turkish market in 2019. Their objective was to reach a broad ‘tech generation’ to drive play. Working with Smartpipe, they created 10 audience segments based on age, gender, device and tech enthusiasm using deterministic data intelligence. We then measured the engagement levels using these groups as the proxy to deliver a final insight report that would be used as the base for further marketing planning.
Overall, we discovered:
iOS users 19-29 years old generated 50% more ROI than other segments
75% higher click-through-rate where Smartpipe deterministic data was used
Younger Android users showed 35% less engagement
All these insights aided Niffler with their future marketing strategies.
“The authenticity of the audience and accuracy of the demographics of the respondents was paramount in this test, we are very satisfied with the level of response and accuracy generated in such a short time”
Barn Cleave, CEO, Niffler