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Success Story: How a telco achieved 50% uplift in ROI with Smartpipe

Turkey’s leading mobile operator wanted to target existing female customers to promote their new smartphone app. Rather than low-impact SMS messaging or emails, the telco engaged women across the open mobile web and in-app using Smartpipe enabled media to implement the data intelligence from their own verified audiences. As a result, the campaign returned a 50% uplift in return-on-investment and delivered an 82% uplift in CTR during the campaign.