Pioneering the era of personalisation
without personal data
Smartpipe enables advertisers to use first party, deterministic real-time data intelligence derived from telcos, whilst keeping customers firmly in control of their data, and brands on the right side of regulation.
Purpose built for telcos
Data stays, intelligence moves
Our proprietary platform safely leverages telco intelligence in new environments by transforming first-party data into precise audience intelligence, with zero compromise to privacy. Open up new opportunities to safely generate revenue and revolutionise your customer strategy.
Deterministic data intelligence that
takes the guesswork out of advertising
Build your audience from the richest source of data intelligence there is – first party, single source, verified, deterministic. Stamp out inaccurate data targeting and put campaign performance into super-drive.
Unlocking the value of first party data intelligence for better, safer business opportunities
We empower brands to reach their audience through real-time data intelligence. Smartpipe’s breakthrough patented technology enables real-time network audience syncing to ad campaign requests, in a way that is both secure and privacy compliant.
Solutions for Telcos
Our platform was developed by telco industry experts who know that customers come first. That is why everything we do is focused on maximising your revenue and wider business opportunities, whilst protecting the data you have been trusted with and ensuring you are 100% in control of the data, 100% of the time.Find out more
Solutions for Advertisers
We provide marketers with first-party data intelligence to supercharge their advertising campaigns safely, without ever compromising personal data.
We build audience segments using data intelligence that is not assumptive, not probabilistic - but data intelligence that is deterministic and real.
This means advertisers reach their precise audiences at unparalleled accuracy, with zero wastage and zero server side ad-fraud, resulting in better overall campaign performance, more effective marketing strategies and higher return on investment.Find out more
Privacy as priority platform
Smartpipe’s revolutionary platform removes the risk of compromising customer data by keeping personal information protected and behind the data controller firewall.
Our exclusive integrated in-network solution translates profile attributes into audience segments which are applied to our unique non-persistent snowflake identifier in real-time. The snowflake alone is guided across the ad ecosystem using a secure distributed data process and exchanged for associated segments at point of use. Once the snowflake’s safe passage is completed, the ability to re-use the intelligence is removed.
No data management platforms, no data daisy chains, no data breadcrumbs left around the ecosystem. Just privacy compliance and great performing campaigns.Find out more
How we are different to everyone elseFind out more
Leveraging data intelligence to create tangible business opportunities
Helping data controllers use their CRM to safely open up new business and improve customer strategy.
A platform that delivers privacy as priority
Our privacy-first platform creates intelligent “snowflake” tokens to activate single ad-transactions only. Once the snowflake token has fulfilled its purpose, it evaporates.
Data owner retains 100% control
Customers are in control of their consent and data usage. No data transfer means that if consent is changed or removed, application is easy. No data breadcrumbs to sweep up, just privacy compliance and absolute control.
Offline audience to ad syncing for real-time delivery
We sync audiences to requests behind the firewall, so we are primed and ready to go at the point of execution.
Technology set for the future
Our technology is built for a world without cookies or device-ID’s, and will only grow stronger as 5G takes off.